Retail guru Portas says “It’s the women that make the buying decisions”!

Retail guru Portas says “It’s the women that make the buying decisions”!

Retail expert Mary Portas has told attendees at the recent Institute of Travel and Tourism conference that women account for the buying decisions in 85% of cases.

She also said that even with all the sophisticated systems that most businesses have at their fingertips many of them do not understand customers and their needs. She singled out the major supermarket  chains and The Co-operative Group for particular criticism.

Portas said that the travel sector was all about relationships and said “Most importantly it’s the knowledge that the travel agent has that I can’t get online”.

Experience the best of both worlds at JPT!

JPT has always prided itself on offering personal and knowledgeable service. Combine this with the most up to date technology which gives access to airline systems, tour operator’s booking engines and up to the minute information on visa requirements, foreign office advice and much, much more: you really do have the best of both worlds- personal service and sophisticated systems.

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